UBISOFT: THE PRICE IS RIGHT VIDEO GAME CAMPAIGN

A September launch for The Price is Right Video Game meant Ubisoft needed strong month-one sales to secure holiday shelf space. The minimal budget meant we needed more than key art and a theme line to impress retailers.

We developed an ‘on-stage’ experience featuring three instant win games and a sweepstakes in the form of the classic pricing games. By building the campaign around relevant incentives, we drew key consumers, and built a qualified database, all before launch. We promoted the site using fan forums, social networks, blogs, online banners, a viral video and in-show TV spots. We also distributed collateral at the TV taping in Burbank and the Vegas show. We launched an email campaign before the game release, and after we secured the holiday shelf space, we sent a reminder email with the perfect gift idea.

The Price is Right Video Game debuted as a top seller on Amazon and GameStop, and broke Ubisoft records for online campaigns.