
Sylvania was looking for an engaging way to introduce their new “Dot-it” line of micro lights. The new lights are touch-activated; and the goal was to demonstrate the unique capabilities and features of each.
We recognized that selling these products required both interaction and suggested usage, both of which would be challenging inside Wal-Mart stores. So we developed a sensor-activated kiosk that let consumers get a feel for the way each light works, and provided usage suggestions for each.
The kiosks are currently being tested inside 100 Wal-Mart stores across the Southeastern U.S.
