GROHE: WEBSITE AND CAMPAIGN

The world’s most innovative faucet manufacturer had low brand recognition in the U.S., and a corporate site (built and maintained in Germany) that was informative but not reflective of their premium products.

We created a microsite in celebration of the 25th anniversary of their Ladylux line (the world’s first pull-out faucets). The site served as a ‘stepping stone’ for consumers and trade before they linked to the corporate catalogue site, offering a more focused and appropriately premium brand experience for retailers and distributors. We also developed digital ads, including rich media banners, introducing consumers to one of Grohe’s most popular products: the Dreamspray showerhead. Interacting with the banner let users see the range of spray settings available, and linked them to the next step in the sales process.

Unveiled on digital screens throughout KBIS 2008 (the industry’s largest trade show), the Grohe 25th Anniversary microsite is entirely dynamic, including the navigation, which will make creating new microsites for future product lines easier and more efficient.