ECKRICH: POKEMON 2ND CHANCE SWEEPSTAKES

Eckrich was running an on-pack promotion for its Lunchmakers brand with the iconic Pokemon characters, and wanted to leverage the relationship to build a consumer database online.

We created a COPPA compliant, interactive experience around the most famous Pokemon characters, and provided a second chance to enter the original on-pack sweepstakes. The site included custom Flash-animation for each character, sound-design, and exclusive downloads, and the second chance sweepstakes included 10,000 prize giveaways.