Game Show Games 2010
STRATEGY // BROADCAST // WEBSITE // REWARDS // ONLINE PROMOTIONS // BANNERS
Rewarding game show fans with a chance to win
Ubisoft needed a single platform to promote the release of three new video games based on three classic, but distinctly different, game shows.
We created GameShowVideoGames.com--an informal sub-brand for all Ubisoft game show titles. The rewards-based microsite featured custom-built The Price is Right, Family Feud and Press Your Luck advergames where users earned points toward exclusive merchandise, as well as a chance to instantly win prizes. Each game played was also an entry in the Hollywood Game Show Sweepstakes for VIP tickets to the live shows in Burbank, CA. The site was created with PrizeLogic, our promotions partner. The integrated campaign included TV, trailers, social channel updates, as well as promotional banners and email blasts that drove consumers to the brand experience with relevant incentives.
- Almost 40% visitor return rate
- Nearly 5 minutes average time on site
- 9 million total page views
- Four in 10 visitors viewed 20+ pages per visit