Subway Land of the Lost
WEBSITE // ONLINE PROMOTION // BANNERS
Building a summer blockbuster of a promotion
Subway® wanted an online experience to promote Universal's Land of the Lost movie, as well as their menu items. The challenge was to make Footlongs, sides and drinks relevant in the context of the upcoming film.
We developed an interactive board game that challenged players to Escape the Land of the Lost and get to the Subway® Restaurant. Playing as a Subway Sandwich Artist, users spun their way through the animated environment while avoiding hazards like Sleestaks and a T-Rex, and had three chances to instantly win Subway® Gift Cards and e-Movie tickets along the way. The site was built with promotions partner, PrizeLogic.
- Average time on site 10+ minutes
- One in five visitors returned 8 or more times
- Over 3,400 opt-ins per day
- Subway Twitter followers went from 100 to over 3,000 during promotion